About us

Founded in 2016, Endeavour Tea is a specialty tea company based in Sydney, Australia. Through everything we do, we’re passionate about contributing to the modern tea experience.

We curate and directly source tea of all grades, from the everyday to the exceptional, with an emphasis on gourmet flavour, great value, and the integrity of the products we share. Our goal is to equip you with the know-how and the peripherals to create your most memorable brew, everyday.

Tea is a fascinating and complex product, representing myriad forms and flavours. Though we can’t hope to show you all the teas of the world, you can be sure that within our collection, we’ve chosen to share only what we love.

It’s all a part of our commitment to endeavour every day.



All of our specialty teas, blends and tisanes undergo a detailed cupping and tasting process. From there, we decide on which products we love the most, and write a detailed profile of each to help make your purchasing decision easier.

It goes without saying that tea is best enjoyed fresh. That's why we purchase tea directly in small volume, with consignments arriving throughout the year. Your online purchase of tea is packed to order, too!

Where possible, we choose estates that represent Rainforest Alliance, Fairtrade, JAS, USDA and/or UTZ compliance.


Tea is often cited as the world's second most consumed beverage, after water. Despite the prevalence of the humble leaf, there's much we can do to improve tea literacy among seasoned and new drinkers alike.

Our workshops offer something for everyone, from the enthusiast through to the industry professional, including focussed, hands-on sessions covering profile of origin, brewing techniques, tea blending and more.




Because purchasing quality tea is only half the journey. Getting the most out of your brew requires having access to the right tools and equipment, whether that takes the form of a workhorse teapot right through to a specialised whisk.

We not only supply tea accessories, but provide you with all the information and even guides on how to make the most of them.




Jasmin and Matthew.  Photo by  Lean Timms .

Jasmin and Matthew. Photo by Lean Timms.

Matthew Petrucci

Certified Tea Master, Certified Tea Blender & Founder

Matthew is an avid urban gardener, qualified cook and lifelong tea lover.
He has fond memories of the hearty food, home grown produce and piping hot tea being served at his grandmother's home; the wellspring of inspiration from which a career in tea and fine food began.

Matthew is Endeavour Tea’s resident tea master and blender, educator and writer.

Jasmin Wong

Creative Director & Co-Founder

Jasmin is a designer and art director with a love for fine aesthetic, simplicity and well-prepared tea. Passionate and arguably quite versatile, her background in user experience and interface design is wonderfully realised in Endeavour Tea’s packaging and printed collateral. 

Jasmin is responsible for the visual design, photography and creative direction of Endeavour Tea.